Electronic Business (Taught in Chinese)

I. Educational Objectives

Responding to the development demands of new economic formats empowered by the Internet, big data and artificial intelligence, this program cultivates international, interdisciplinary, application-oriented and entrepreneurial talents majored in Electronic Business. Graduates systematically master professional knowledge in management, economics, computer science and electronic business. Equipped with modern management and economic concepts, comprehensive capabilities in information technology and electronic business services, solid professional foundation, sound knowledge structure, data thinking, innovative and entrepreneurial literacy, practical competence and lifelong learning ability, graduates are capable of engaging in online business operation, Internet product planning and operation, big data analysis and processing, professional management and technical services in Internet and electronic business enterprises, electronic business service institutions, and relevant departments of various enterprises and public institutions.

II. Duration of Study

The program lasts for 4 years, with a permitted study period of 3–6 years.

III. Basic Disciplinary Courses

Principles of Management, Electronic Business, Microeconomics, Accounting, Human Resource Management, Marketing, Macroeconomics, History of Economic Thought, etc.

IV. Core Major Courses

Database Technology and Applications, Logistics and Supply Chain Management, Theory and Practice of Online Marketing, Application of Business Data Analysis Software, Web Design and Production, Statistics, Python Programming, Principles and Applications of Big Data Analysis, Digital and Intelligent Business Innovation and Management, Data-Driven Operation and Management of Electronic Business, etc.

V. CSCA Test Subjects

Humanities Chinese, Mathematics.