Art and Technology (Taught in Chinese)

I. Educational Objectives

Rooted in the philosophy of in-depth integration of humanities, art, science and technology, this program integrates perspectives of humanities, business, media, materials and technology for cultural and creative industries as well as digital industries. Concentrating on content creation and material technology innovation in cross-media space construction, virtual space construction and physical space construction, the program sets up three distinctive modules: Brand Communication and Future Spaces, Art Innovation and Future Spaces, and Technology Empowerment and Future Communication. It develops students’ capabilities of original creation, integration, planning and design, and fosters application-oriented, interdisciplinary and innovative artistic talents with an international vision, interdisciplinary foundation and creative capacity.

II. Duration of Study

The program lasts for 4 years, with a permitted study period of 3–6 years.

III. Basic Disciplinary Courses

Introduction to Design, History of Design, Space and Form, Creative Thinking and Expression, Art Appreciation and Criticism, Fundamentals of Open-Source Programming, Fundamentals of Digital Image, Material Research and Representation, Comparative Chinese and Western Aesthetics, Design Research Methods, Project Planning and Copywriting, Design Technology, etc.

IV. Core Major Courses

Brand Planning, Brand Identity Design, Design Copywriting, Digital Art Painting, Engineering Graphics, Cross-Media Curatorship, Curatorial Narrative, Experimental Art Research and Expression, Animation Art and Regeneration, Moving Image Experiment and Creation, 3D Visualization Scene Design, VR Virtual Reality Design, Microclimate Environment Design, Somatosensory Interaction Design, etc.

V. CSCA Test Subjects

Humanities Chinese, Mathematics.